香港新浪網 MySinaBlog
燦榮 | 31st Jul 2011 | 通識--香港 | (36 Reads)

燦榮 | 24th Jul 2011 | 通識--全球 | (13 Reads)

Almost 50 years ago Ernest Dichter, the father of motivation research, did a large study of word of mouth persuasion that revealed secrets of how to use social media to build brands and businesses. The study was reported in a 1966 article inHBR.

A major Dichter finding, very relevant today, was the identification of four motivations for a person to communicate about brands. The first (about 33% of the cases) is because of product-involvement. The experience is so novel and pleasurable that it must be shared. The second (about 24%) is self-involvement. Sharing knowledge or opinions is a way to gain attention, show connoisseurship, feel like a pioneer, have inside information, seek confirmation of a person's own judgment, or assert superiority. The third (around 20%) is other-involvement. The speaker wants to reach out and help to express neighborliness, caring, and friendship. The fourth (around 20%) is message-involvement. The message is so humorous or informative that it deserves sharing.

Looking at the social media role in brand building, I suspect that these same four motivations explain why some brands have been successful in using social media. It suggests that, in the absence of exceptionally entertaining communication, in order to employ social media effectively a brand needs to deliver extraordinary functional, self-expressive, or social benefits. That is more likely to be the case when the brand is associated with an offering that is innovative and differentiated in a way that truly resonates with customers. It is unlikely to happen when the brand represents a me-too offering in an established category or subcategory. So it comes back to creating and leveraging innovation and differentiation.

燦榮 | 22nd Jul 2011 | 心理 | (27 Reads)
  • The probability that a woman has breast cancer (prevalence) is 1 percent.
  • If a woman has breast cancer, the probability that she tests positive (sensitivity) is 90 percent.
  • If a woman does not have breast cancer, the probability that she nonetheless tests positive (false-positive rate) is 9 percent.

What is the best answer to the patient's query?

A. The probability that she has breast cancer is about 81 percent.

B. Out of 10 women with a positive mammogram, about nine have breast cancer.

C. Out of 10 women with a positive mammogram, about one has breast cancer.

D. The probability that she has breast cancer is about 1 percent.

燦榮 | 22nd Jul 2011 | 通識--個人成長 | (9 Reads)
  1. Exploit before you explore. In managing growth, the tension between leveraging existing assets and developing new ones is well known. Great companies have a clear priority: exploitation.
  2. Diversify your business portfolio. Great companies are adaptive. They diversify their supply bases, products, customers, and geographic markets.
  3. Remember your mistakes. Great companies do not fall into the same trap twice. Meaningful stories are passed on from one generation to the next from which successive generations draw clear object lessons.
  4. Be conservative about change. Great companies go through radical change only at very select moments in their history, and they do so cautiously.

燦榮 | 16th Jul 2011 | 通識--個人成長 | (23 Reads)



6 個月




Sugata Mitra shows how kids teach themselves

燦榮 | 15th Jul 2011 | 通識--個人成長 | (44 Reads)
建議書籍Gregg D. Jacobs(2009) Say Good Night to Insomia . New Yourk: Holt四種失眠:1)    三十分鐘也未能入睡2)    易醒3)    自覺醒後不能恢復4)    每週三晚早一兩小時起床1/3-1/2 人有失眼問題失眠的壞習慣:早上床,遲起床迫自己睡床上做睡覺以外事情日間小睡 (不能超過45分鐘及在1600)飲酒、咖啡減少日間活動和運動睡眼理論:1)    體溫降低才可以入睡2)    陽光現,退黑色素減,體溫升3)    20% 人每晚睡少於6小時4)    睡眠分五個階段5)    史丹福大學研究: 122人,平均高估入睡所需時間30分鐘,也低估了睡眼時間一小時。6)    連續不睡世界紀錄為十一天。7)    大部份人只需五個半小時睡眠即不影響日間工作。怎幫自己:日記:1)    上床時間2)    入睡時間3)    醒來時間和次數4)    質素1-10 的評估5)    有否吃安眠藥結論: 睡了的時間/ 在床上時間: 90%才算有效

燦榮 | 10th Jul 2011 | 通識--香港 | (17 Reads)
 : 在公司最喜歡看到甚麼?在家中最喜歡看到甚麼?在戶外最喜歡看到甚麼?在媒介最喜歡看到甚麼? 在公司最怕看到甚麼?在家中最怕看到甚麼?在戶外最怕看到甚麼?在媒介最怕看到甚麼? :最喜歡父母怎樣讚自己一次經驗?最怕父母這樣對自己的一次經驗?最喜歡伴侶怎樣讚自己一次經驗?最怕父伴侶樣對自己的一次經驗? : 最想由父母得到甚麼?最怕由父母失去甚麼?最想由伴侶得到甚麼?最怕由伴侶失去甚麼?最想由孩子得到甚麼?最怕由孩子失去甚麼? : 最近主動作出的行為?最近被迫的一次行為?最近被迫的一次行為?最近被父母迫的一次行為?最近被公司迫的一次行為?最近被伴侶迫的一次行為?最近被孩子迫出來的一次行為?背著父母暗中的行為背著伴侶暗中的行為背著孩子暗中的行為  :一向對父母家庭的認識:一向對伴侶愛情的認識:一向對孩子的認識:  最近對父母的的認識:最近對老闆的的認識:最近對伴侶的的認識:最近對孩子的的認識: 希望由父母得到的學識希望由學校得到的學識希望由社會經驗得到的學識希望由朋友得到的學識希望由孩子得到的學識 

燦榮 | 6th Jul 2011 | 通識--香港 | (55 Reads)
 秦統一六國,也統一量度衡。一斤十六兩,因秦始皇批示: “天下公平,這四個字剛好十六劃。